A seemingly pretentious motto yet a simple visionary statement of ambition. Biomass is the world’s single largest renewable energy source. According to the “2015 Key Energy Statistics“ from the International Energy Agency (IEA), the world’s total primary energy supply (TPES) 2013, including international aviation and marine bunkers, amounted to 13 541 million tonnes oil equivalents (Mtoe). Of this “biofuels and waste” accounted for 10.2 percent, which is almost three times larger than all the other renewable energy sources including hydro, combined. Forty years ago, in 1973, it had a 10.5 percent share of the global TPES of 6 100 Mtoe. Thus in real terms, biomass has over doubled its contribution. At the same time biomass is arguably the most misunderstood and emotive energy resource. Its inherent diversity and interdependency makes it complex. Its complexity is often compounded by confusion as biomass only affords a contextual “it depends” answer to yes or no, good or bad style questions. A good trade publication serves its readers and advertisers as a source of accurate, reliable and inspirational information while providing a relevant contact point. This symbiotic relationship enables a powerful collective communication platform that helps develop and grow the sector. As advocate press our brief is to promote the economic, environmental and societal benefits of the sustainable use of biomass for energy, demonstrating its role as an integral part of the bioeconomy. This we