SHEKEM ELECTRIC

With over 350 stores across more than 120 cities and approximately 270,000 square meters of retail space, alongside advanced online platforms, we at Electra CP connect brands and people through one of Israel’s largest retail networks, allowing Israelis to engage with their preferred brands in every way they choose. After eighty years in the electrical products market and millions of products sold, Electra has proven itself as the preferred company for the Israeli consumer and a blue and white alternative to international brands. Electra enters the food retail sector through the acquisition of the Yeinot Bitan Group, encompassing 152 stores, and secures the exclusive franchise to operate Carrefour—one of the world’s largest food retail chains—in Israel. Electra expands and diversifies its retail footprint, entering duty free with Shekem Electric and the travel and leisure market through the acquisition of the Saar Group. BOSCH acquires a 40% stake in Electra’s heating and air conditioning systems manufacturing operations, forming a strategic partnership with a global industry leader.

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