Robert Pierson has been a residential energy reduction/ solar industry expert since 1997 . In 2012, he formed Solarize, Arizona's premier energy optimization company helping homeowners maximize their comfort and savings through total home energy makeovers . His #1 purpose in forming the company was to provide homeowners with what he saw as sorely lacking in the industry - trust and integrity . Through the company's 'reduction before production' solutions-based approach , Solarize provides homeowners with customized energy savings strategies that combine multiple home systems and solar solutions that work hand in hand to maximize ROI . "Our approach allows homeowners to rest assured they can live in total comfort while obtaining substantial savings," says Robert. At the start of his career, Robert owned a business that specialized in a permanent coating for home exteriors which was enhanced with microscopic ceramic microspheres to reflect heat penetration through the walls. Think of it like a permanent paint that saves energy. In 2003, he sold his company and opened Arizona Energy Systems where he worked exclusively with homeowners to develop demand-based rate plans , showing them